Branding & Corporate Design
Branding that makes your engineering easy to understand.
Strategy, logo and an identity that sends the right signals everywhere: on the website, on the vehicle, at the trade fair. Done in 4 to 12 weeks.
At a glance
In short.
- Service
- Brand strategy, positioning, logo, corporate design system and brand guidelines.
- For whom
- Mainly technical mid-sized companies; plus companies of any size with a clear project.
- Duration
- 4 to 12 weeks in four steps.
- Example
- WEISS Zerspanung: a new brand image after 50 years of company history. Project
- Price
- Fixed price after the free brand check.
- Status
Selected work
Brands we have designed.
Logistics / terminal
BFT Black Forest Terminal
The brand from the ground up, from the logo, colour concept and corporate wording to the website.
Brand from scratch
Machining / assembly
WEISS Zerspanung
After 50 years of company history, a new brand image: logo, corporate design, stationery and imagery.
Brand redesign
Construction / building materials
Gfrörer Group
A brand refresh for one of the largest construction companies in Baden-Württemberg: a new logo for every division, a new tagline, stationery and a website.
Brand refresh
Studio BUBORI repositioned our brand after 50 years of company history. Bold, clear and unmistakable.
The core
A brand is a promise.
In mid-sized companies the promise usually exists already: in the owner’s head, in the quality of the work. It is just not written down anywhere. We translate it so anyone understands it in five seconds.
Strategy
We listen, ask the uncomfortable questions and develop a positioning that fits your business.
- Competitive analysis
- Positioning
- Brand core
- Naming
Design
The strategy becomes visible: in mark, colour, type, imagery and language.
- Logo and wordmark
- Colour and type system
- Imagery
- Tone of voice
Application
A brand only comes alive in daily use: on the quote, on the vehicle, at the trade fair, in the job ad.
- Brand guidelines
- Business stationery
- Vehicles and buildings
- Templates for your team
For whom
For mid-sized companies. And for the single project.
- Mid-sized companies
- When the presence falls short of the work, at a succession, in growth or in a new market: the whole brand, from positioning to the vehicle livery.
- Large companies
- A brand for a product, a site or a subsidiary, within the existing corporate design or as an identity of its own. Without a big agency.
Process
Four steps to your brand.
01
Brand check
A free first conversation. Afterwards you know whether branding is even the right move.
02
Positioning
A workshop with you and your team. The result is a position everyone stands behind.
03
Design
Logo, colours, typefaces, imagery. You see real applications, not abstract boards.
04
Handover
Guidelines, templates and all agreed files. On request we train your team.
Frequently asked questions
That depends on the scope: positioning and logo, a full brand system or a complete rebranding. In the free brand check we work out what your business needs. You get a fixed price before we start.
Four to twelve weeks, depending on scope. We plan the project so it runs alongside your day-to-day business.
The logo is a mark. Corporate design is the system around it: colours, typefaces, imagery, templates and rules. Only the system makes your presence recognisable as one brand everywhere.
You receive the logos in all common output formats plus the guidelines. Rights of use pass to you with the final payment, to the extent agreed beforehand. Whether you also receive the editable source files is set out in the quote.
Size does not decide, the project does. Most often we work with owner-led businesses, from trades to mid-sized companies. Large companies also bring us in for a single project, such as a regional campaign or a trade fair stand, when it does not need a big agency.
Ready for a brand that works for you?
In the free brand check we clarify whether your business needs a rebranding or whether a refresh is enough. Honestly, even if the answer surprises you.
agent-view
What an answer engine reads from this page
A search engine returns ten links and the human picks. A language model returns one paragraph and names two or three companies in it. That is the difference between being found and being named. This page is built for the second case.
Retrieval
read: /llms.txt · /robots.txt · JSON-LD @graph · this page
answered: That depends on the scope: positioning and logo, a full brand system or a complete rebranding. In the free brand check we work out what your business needs. You get a fixed price before we start.
Allowed agents (21)
Anthropic: ClaudeBot · Claude-User · Claude-SearchBot
Perplexity: PerplexityBot · Perplexity-User
Google: Google-Extended · Googlebot
Microsoft: Bingbot
Apple: Applebot-Extended · Applebot
Meta: Meta-WebIndexer · meta-externalfetcher · meta-externalagent
Mistral AI: MistralAI-Index · MistralAI-User · MistralAI-Training
DuckDuckGo: DuckAssistBot
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updated: 2026-11-01
Questions this page answers
- What does branding cost?
- That depends on the scope: positioning and logo, a full brand system or a complete rebranding. In the free brand check we work out what your business needs. You get a fixed price before we start.
- How long does it take?
- Four to twelve weeks, depending on scope. We plan the project so it runs alongside your day-to-day business.
- What is the difference between a logo and corporate design?
- The logo is a mark. Corporate design is the system around it: colours, typefaces, imagery, templates and rules. Only the system makes your presence recognisable as one brand everywhere.
- Do we get all the files?
- You receive the logos in all common output formats plus the guidelines. Rights of use pass to you with the final payment, to the extent agreed beforehand. Whether you also receive the editable source files is set out in the quote.
- What company size do you work for?
- Size does not decide, the project does. Most often we work with owner-led businesses, from trades to mid-sized companies. Large companies also bring us in for a single project, such as a regional campaign or a trade fair stand, when it does not need a big agency.
Contact
email: hello@bubori.com
address: Industriestraße 3, 78052 Villingen-Schwenningen, Baden-Württemberg
geo: 48.0916, 8.5046
Machine-readable entry points
sitemap: https://www.bubori.studio/sitemap.xml
JSON-LD: in the head of this page
Ten links leave the choice to the human. One paragraph has already made the choice. A company that does not appear in that answer is not on the list being chosen from.