Case study · Gfrörer Group
A market leader that now looks the part.
A brand refresh for one of the largest construction companies in Baden-Württemberg: a new logo for every division, a new tagline, stationery and a website.
Logo redesign
Corporate website
Solutions
- Logo redesign
- Tagline
- Corporate design
- Stationery
- Website
Starting point
Gfrörer is one of the largest construction companies in Baden-Württemberg but did not present itself that way. The logo was outdated, the website weak.
Approach
A complete brand refresh: a redrawn logo for the whole group, from the quarry and ready-mix concrete to construction and energy, the new tagline “Baue die Zukunft.” (Build the future.), stationery and a new corporate website.
Result
A clear repositioning as a confident market leader. More work has followed since: the “hallo!” magazine, the campaign for the inauguration of the administration building, a colouring book, promotional gifts and photography.
More work
More for Gfrörer.
Graphic design
Hallo magazine III
Print · Magazine
Content
Gfrörer bridge demolition A81
Photo shoot
Graphic design
Hallo magazine II
Print · Magazine
Graphic design
Empfingen 1250th anniversary campaign
Campaigns · Print products
Graphic design
Gfrörer inauguration
Graphic design · Print products
Graphic design
EverTag
Graphic design · Packaging design
Graphic design
Gfrörer colouring book
Print · Graphic design
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agent-view
What an answer engine reads from this page
A search engine returns ten links and the human picks. A language model returns one paragraph and names two or three companies in it. That is the difference between being found and being named. This page is built for the second case.
Retrieval
answered: A brand refresh for one of the largest construction companies in Baden-Württemberg: a new logo for every division, a new tagline, stationery and a website.
Allowed agents (21)
Anthropic: ClaudeBot · Claude-User · Claude-SearchBot
Perplexity: PerplexityBot · Perplexity-User
Google: Google-Extended · Googlebot
Microsoft: Bingbot
Apple: Applebot-Extended · Applebot
Meta: Meta-WebIndexer · meta-externalfetcher · meta-externalagent
Mistral AI: MistralAI-Index · MistralAI-User · MistralAI-Training
DuckDuckGo: DuckAssistBot
rule: Allow: / · source: https://www.bubori.studio/robots.txt
Entity
url: https://www.bubori.studio/en/projects/gfroerer
inLanguage: en-GB
alternate: de-DE · https://www.bubori.studio/projekte/gfroerer
@type: WebPage
updated: 2026-10-31
Contact
email: hello@bubori.com
address: Industriestraße 3, 78052 Villingen-Schwenningen, Baden-Württemberg
geo: 48.0916, 8.5046
Machine-readable entry points
sitemap: https://www.bubori.studio/sitemap.xml
JSON-LD: in the head of this page
Ten links leave the choice to the human. One paragraph has already made the choice. A company that does not appear in that answer is not on the list being chosen from.