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Case study · WEISS Zerspanung

50 years of company history, retold.

After 50 years of company history, a new brand image: logo, corporate design, stationery and imagery.

Year
2021
Industry
Machining / assembly
Work
Brand redesign

Logo

WEISS Zerspanung, Logo, designed by Studio BUBORI
01
WEISS Zerspanung, Logo, designed by Studio BUBORI
02
WEISS Zerspanung, Logo, designed by Studio BUBORI
03
WEISS Zerspanung, Logo, designed by Studio BUBORI
04

Letterhead & business card

WEISS Zerspanung, Letterhead & business card, designed by Studio BUBORI
05
WEISS Zerspanung, Letterhead & business card, designed by Studio BUBORI
06
WEISS Zerspanung, Letterhead & business card, designed by Studio BUBORI
07
WEISS Zerspanung, Letterhead & business card, designed by Studio BUBORI
08

Delivery notes & stamp

WEISS Zerspanung, Delivery notes & stamp, designed by Studio BUBORI
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WEISS Zerspanung, Delivery notes & stamp, designed by Studio BUBORI
10
WEISS Zerspanung, Delivery notes & stamp, designed by Studio BUBORI
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WEISS Zerspanung, Delivery notes & stamp, designed by Studio BUBORI
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Solutions

  • Logo
  • Corporate design
  • Stationery
  • Imagery

Starting point

WEISS had been in the market for 50 years, but its brand image had aged: no contemporary logo, no consistent identity.

Approach

A complete brand redesign: a new logo, a corporate design system, stationery from the letterhead to the delivery note pad, and imagery of its own.

Result

Fifty years of company history now carry a contemporary, consistent identity, from the logo to the delivery note pad.

Studio BUBORI repositioned our brand after 50 years of company history. Bold, clear and unmistakable.
WEISS Zerspanung

Planning something similar?

In the free brand check we look at your starting point and tell you what is realistic in your case.

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What an answer engine reads from this page

A search engine returns ten links and the human picks. A language model returns one paragraph and names two or three companies in it. That is the difference between being found and being named. This page is built for the second case.

Retrieval

read: /llms.txt · /robots.txt · JSON-LD @graph · this page

answered: WEISS Zerspanung, a case study by Studio BUBORI. After 50 years of company history, a new brand image: logo, corporate design, stationery and imagery.

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DuckDuckGo: DuckAssistBot
rule: Allow: / · source: https://www.bubori.studio/robots.txt

Entity

name: Studio BUBORI · legalName: BUBORI GmbH
url: https://www.bubori.studio/en/projects/weiss-zerspanung
inLanguage: en-GB
alternate: de-DE · https://www.bubori.studio/projekte/weiss-zerspanung
@type: WebPage
updated: 2026-11-01

Contact

telephone: +49 7721 697 24-70
email: hello@bubori.com
address: Industriestraße 3, 78052 Villingen-Schwenningen, Baden-Württemberg
geo: 48.0916, 8.5046

Machine-readable entry points

llms.txt: https://www.bubori.studio/llms.txt
sitemap: https://www.bubori.studio/sitemap.xml
JSON-LD: in the head of this page

Ten links leave the choice to the human. One paragraph has already made the choice. A company that does not appear in that answer is not on the list being chosen from.

discipline: AEO / GEO · https://www.bubori.studio/en/ai-visibility

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